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Interesting Research on SEO – What No One Ever Told You


A Beginner’s Guide to Search Engine Optimization

The products and services of enterprises, professionals and individuals are being promoted extensively with the use of internet technology of the present time. Among the tools of online promotion that practically every business or professional has is a website, where they advertise or present their business, products or service. In having a website, it is the hope of these professionals and companies to be on the top or among the top being searched by clients or viewers, and thus search engine optimization or SEO would play a big role in this objective.

The visibility or ranking on search engines result page of a website or web page is being increased or optimized through the process called search engine optimization. An experienced SEO company will first and foremost recommend to its client this process as part of the client’s online marketing strategy. Both on-page and off-page aspects of search engine optimization will be introduced briefly of this process. Pat of what search engine optimization follows is the application of actual search terms known as keywords and these are placed into the search boxes. SEO can be both offered to a client as a separate service or as a part of the complete online marketing strategy of the client.

To make it easy for search engines to easily access for a particular keywords or search terms without hindrance, on page optimization would make some adjustments on the website or web page thereby any parameter is removed that will prevent search engine from disregarding a website or web page. This can be achieved by optimizing of content, and other coding so that search terms entered by a site visitor will be found relevant by search bots. Everything related to your website, the on page optimization has directly something to do.

With regards to off page optimization, this is described as the exact opposite of on page optimization, where the process is related to all the activities done outside of a website or web page, and the optimization is on the external areas that affect the searched of a site on the internet. The website information then in this process is placed on the external sources so that the website will be easily accessible from the various locations on the internet. By placing your website on reputable and relevant resources on the internet, a company’s website will gain popularity and will make it easy for search engines to relate to its website for relevant keywords or search terms, and thereby placing its website higher on the search engine rankings. Some of the many ways of putting one’s website on the internet are link building, directory submission, article writing, article submission, press releases and blogging.

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